Bid Review

Review, review, review. We review qualification and competitor analysis and we test the robustness of your win themes. We also provide regular reviews as your bid progresses.

Bidding encompasses more than document production; it should include a clear bid specific communications strategy and engagement plan. The strategy review must be held early so that customer communication can have an impact on the bid decision makers. The review will consider your communication channels and how these can be used to position you ahead of the competition. The review will also test the win themes and develop the USPs.

Blue Team Review

A check and balance review to ensure qualification has been performed correctly and the efficacy of any associated competitor analysis. Performed by a Senior Bid Manager, usually over 2-5 days, this review involves interviewing internal bid team staff as well as assessing the strengths, weaknesses and probable win themes deployed by your competitors. It seeks to determine how best to mitigate the win themes and advantages they claim.

Black Team Review
Black Team Review

A check and balance review to ensure qualification has been performed correctly and the efficacy of any associated competitor analysis. Performed by a Senior Bid Manager, usually over 2-5 days, this review involves interviewing internal bid team staff as well as assessing the strengths, weaknesses and probable win themes deployed by your competitors. It seeks to determine how best to mitigate the win themes and advantages they claim.

These reviews assess the progress of the bid as it is developed to ensure clear, realisable win strategies, USPs and strategic differentiating messages are communicated consistently and compellingly. These are active reviews of the customer profile, the competitive landscape and the win strategies deployed. Mid-bid reviews are highly structured to provide positive input and guidance to bid professionals and to ensure your bid is customer-focused and solution-based.

Pink Team Review

This review has two distinct elements: a red marker’ quality review to assess the compliance of responses with the needs of the bid, and a review comments implementation’ phase to ensure quality and compliance issues have been addressed. The size and scale of this review is dependent upon the size and nature of the bid in question. Each phase of the review is conducted by one of our Senior Bid Managers.

Red Team Review
Red Team Review

This review has two distinct elements: a red marker’ quality review to assess the compliance of responses with the needs of the bid, and a review comments implementation’ phase to ensure quality and compliance issues have been addressed. The size and scale of this review is dependent upon the size and nature of the bid in question. Each phase of the review is conducted by one of our Senior Bid Managers.

During the bidding process, bid teams can become blind to the content that they are working on. People read and see what they think they should see rather than what is on the page. The final review is best performed by external consultants that have had little involvement in the bid. They can look at the bid in the same way that the purchaser will see it.

Gold Team Review

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