Pre-Bid

Pre-Bid

Our bid directors work with our clients’ marketing and sales teams to define marketing, sales and communications strategies prior to bid release, to position our clients’ solutions in the best light.

Your bid plan sets out what you need to do in order to win the bid. It will ensure that the bid complies with the approach, demonstrating end client benefits. Review stages will be set prior to bid release to further understand your customer and their drivers. Our specialists will work with your senior management to create a bid plan that will capture requirements and key stages.

03-Bid-Plan

Early positioning is critical to winning bids and gaining an advantage over your competitors. Your communications should engage your clients, informing them of your successes and inspire them. We can research and develop your strategic communications, crafting your message to influence clients, whether you are a new bidder or an incumbent.

02-Engagement-Plan
02-Engagement-Plan

Early positioning is critical to winning bids and gaining an advantage over your competitors. Your communications should engage your clients, informing them of your successes and inspire them. We can research and develop your strategic communications, crafting your message to influence clients, whether you are a new bidder or an incumbent.

All contributors to a bid should have a clear view as to the bid strategy, what key messages and win themes are to be communicated, and what the approaches are to solution development and risk management. The Bid Team’s bid strategy proforma ensures that these are available to all contributors in a consistent and understandable form.

01-Strategy-Form

Client profile

This will describe your customer, their goals and drivers.

All bidders

Align key win themes and USPs in the market through various media channels to communicate to your potential client the benefits of your solution.

Incumbent

Focus on generating information that demonstrates the success of your solution. As an incumbent supplier, you have an advantage if you use the position wisely evidencing the improvements you have made.

New bidders

The market engagement that you make, prior to a purchasing organisation releasing the tender pack, is essential to increase your chances of winning.

Contact Us Now

To enquire about any of our services please fill out the contact form below and we will be in touch.