Storyboard

Storyboard

The Bid Team can help you storyboard your bid responses making sure that key messages and win themes are reflected in correctly structured answers focused on the evaluation criteria.

The storyboarding phase of a bid is to make sure that there is a full understanding of what the client has asked rather than rushing to write about what we think the client should know. The Bid Team has produced a guide to help companies through the initiation stage.

It is important that all the evaluators have been exposed to all our unique selling points. Storyboard development assigns win themes and unique selling points to the question, with some assigned more than once. The Bid Team has produced a win theme proforma to help companies to storyboard answers.

It is important that all the evaluators have been exposed to all our unique selling points. Storyboard development assigns win themes and unique selling points to the question, with some assigned more than once. The Bid Team has produced a win theme proforma to help companies to storyboard answers.

All bids win by having the highest score during client evaluation. It is essential to understand how the client will score the submission, this can have a big impact on the answer structure. The Bid Team has produced a storyboard template to help companies to structure answers.

The pink team is a mid-bid review that can be held as many times as needed. The direction of the bid is either moved forward or the direction is altered as a result of the outcome of this review. The Bid Team has produced a proforma to facilitate this review.

The pink team is a mid-bid review that can be held as many times as needed. The direction of the bid is either moved forward or the direction is altered as a result of the outcome of this review. The Bid Team has produced a proforma to facilitate this review.

At each stage of the bid process there should be a reassessment of the likelihood of winning the bid. As the bid develops, more information becomes available and the likelihood of winning will change. The Bid Team has developed a series of gateway reviews that sign off the continued investment in the bid.

The Bid Team can help you storyboard your bid responses making sure that key messages and win themes are reflected in correctly structured answers focused on the evaluation criteria.

Here’s a bit more information on the bid storyboarding process for your guidance:

Storyboarding is a formal process of analysing the question, evaluation scores and themes that we want the evaluators to be aware of. It is a formal step in the process specifically designed to halt the “rush to write” and to focus on analysing what should be written rather than what we want to write.

The driving force behind the storyboard is the evaluation criteria and how the evaluators will score the bid. The evaluation criteria usually define how maximum scores can be obtained and there is usually a great variation in how maximum points can be obtained.

The storyboarding phase of a bid is to make sure that we have a full understanding of what the client has asked rather than rushing to write about what we think the client should know. The main outcomes are: a full analysis of the client documentation; an understanding of how the client will score our submission; an understanding of the questions and why they are asked the way they are; and the answer structures that will fully address all elements of the question.

The client has produced a documentation set, that will typically have been reviewed and agreed by senior management in the client organisation. All documents should therefore be reviewed and thoroughly analysed to ensure that there aren’t any clarifications or suggestions that could have an impact on the way we develop our solution.

All bids win by having the highest score during client evaluation. It is essential to understand how the client will score our submission. This can influence the way we answer. If for example maximum scores are obtained by “a full and complete answer” then that requires a different approach than “fully answers the question and provides significant added value”. In the latter we need to go beyond just  answering the question.

It is very much back to the advice we had at school to “read the question, before answering”. This very much applies to bids. It is important that we understand what the client has asked and try to determine why. Different clients will ask similar questions, we must therefore analyse the question even if we think we know what they have asked. It is only by answering every part of the question that we can get maximum scores.

The answer structure is an important guide for the technical writer to follow when producing the technical cut of the answer. It makes sure there is a guide on word or page counts for each part of the question and essentially makes sure that every part of the question is addressed.

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