Bid Direction

Setting the strategy and reviewing to ensure compliance with the approach is essential to demonstrate client benefits. Our specialists work with senior management to develop the win strategy, solution benefits and win themes.

A clear bid strategy outlining how to maximise your chance of winning the bid incorporates understanding your client and their needs and how you can meet them. You will also need to understand your competition and what you are up against. Our team will help you understand your client, articulate your win themes and define your strategy.

How to Produce a Bid Strategy

The bid plan must be achievable and the facilitate the correct resources being allocated to it. Review and sign off time needs to be planned and a contingency planned in for the inevitable deviations that occur. Our team can provide a client communication strategy for the bid that includes frequent communication with stakeholders, highlights milestones and identifies the critical path. This will feedback on your sales solution, strategy and approach.

Bid Plan
Bid Plan

The bid plan must be achievable and identify the correct resources that need to be allocated to it. Review and sign off time needs to be planned and a contingency planned in for the inevitable deviations that occur. Our team can provide a client communication strategy for the bid that includes frequent communication with stakeholders, highlights milestones and identifies the critical path. This will feedback on your sales solution, strategy and approach.

Setting the bid strategy and reviewing to ensure the bid complies with that approach is essential to demonstrating end client benefits. Our specialists work with senior management team to develop the win strategy based on capturing requirements, solutions benefit and win themes based on our bid methodology.

Client requirements

Analyse and define the needs, requirements and drivers for your client.

Competitor analysis

Identifying your competitors and evaluating their solutions to determine their strengths and weaknesses, relative to your own, is key to understanding your own Unique Selling Points (USPs).

Solution summary

Compelling, client centric solutions that focus on the benefits. A solution that focuses on your client’s needs.

Communication plan

A plan to determine what information should be given, when the information should be shared and what channels to release the information.

Bid / no bid

Qualify hard to decide if a bid investment will produce sufficient return to merit further work.

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