Strategy

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The Bid Team can help you produce a clear bid strategy that will help ensure the key messages and win themes are reflected in the written responses.

Having a clear bid strategy is essential to ensure that all contributors to the bid know what the key messages, win themes and technical approaches are going to be. The Bid Team has produced a guide to help companies produce a clear bid strategy that each subsequent stage of the bid can be assessed against.

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Undertaking a rigorous analysis of the client requirements and how closely they fit to your solution is a key component of qualifying the bid. The Bid Team has produced a proforma which takes you through the assessment and a numerical assessment of compliance. It also identifies highly complaint elements that can become win themes.

Undertaking a rigorous analysis of the client requirements and how closely they fit to your solution is a key component of qualifying the bid. The Bid Team has produced a proforma which takes you through the assessment and a numerical assessment of compliance. It also identifies highly complaint elements that can become win themes.

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All contributors to a bid should have a clear view as to the bid strategy, what key messages and win themes are to be communicated, and what the approaches are to solution development and risk management. The Bid Team’s bid strategy proforma ensures that these are available to all contributors in a consistent and understandable form.

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Winning a bid is much more than completing the client documentation. It should include a full communication strategy across all media channels. The Bid Team’s communication strategy proforma ensures that all communication channels are considered and an implementation plan put in place that will have a positive contribution to your bid.

Winning a bid is much more than completing the client documentation. It should include a full communication strategy across all media channels. The Bid Team’s communication strategy proforma ensures that all communication channels are considered and an implementation plan put in place that will have a positive contribution to your bid.

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The Blue Team review should consider the solution assessment, communications strategy and engagement plan. The strategy review must be held early so that customer communication can have an impact on the bid decision makers. The Bid Team has produced a blue team proforma that facilitates this review.

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At each stage of the bid process there should be a reassessment of the likelihood of winning the bid. As the bid develops, more information becomes available and the likelihood of winning will change. The Bid Team has developed a series of gateway reviews that sign off the continued investment in the bid.

At each stage of the bid process there should be a reassessment of the likelihood of winning the bid. As the bid develops, more information becomes available and the likelihood of winning will change. The Bid Team has developed a series of gateway reviews that sign off the continued investment in the bid.

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The Bid Team can help you produce a clear bid strategy that will help ensure the key messages and win themes are reflected in the written responses.

Here’s a bit more information on the bid strategy for your guidance:

A bid strategy is designed to gather all the preparatory data and information required. It offers a clear plan of action to follow in the bid process and an outline of a strategy which we can change as needed depending on the type of bid and the circumstances within which the bid is undertaken.

The purpose of the strategy stage is to quantify how close our solution is to the tender requirements, using the evaluation criteria detailed in the tender information pack. The forms are available from The Bid Team and they should be used as a template to be adapted for each bid. The forms’ requirements divide into technical, operational, programme, financial, contractual and political. While this division is a good generic start, each bid will need to use the requirements split provided by the tender. The scoring tables are also generic and these should be replaced by the evaluation criteria provided in the tender. Through a thorough analysis of the requirements and how closely our solution can meet them, we can make an assessment as to whether this opportunity is worth the investment required.

At this stage the bid director should set the overall strategy for this bid. The bid strategy should be a high-level view of what should done. The bid director should set the key messages that are to be tested during the bid development, the bid price, the approach to development and the risk mitigation strategy. These can be reviewed and refined as the bid progresses. Each subsequent stage of the bid will assess how in line the bid is with the bid strategy.

The communications plan should also be further developed concentrating on the short-term goals that cover the bid development, submission period and client evaluation. This could cover changes to websites and case studies and any other means of ensuring that the overall messaging is covered.

The blue team review should make a clear assessment of how close the solution is to the client and propose ways to improve the bid. The strategy gateway review is the ultimate decision point and should consider if the bid is worth the investment and if the risks associated with the bid are acceptable.

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